OneWay.Cab

Overview

OneWay.Cab is an intercity taxi service operating across Gujarat and Maharashtra. They approached Act Now Media to increase their online bookings through paid advertising. The goal was to capture high-intent travelers searching for intercity cab services and convert them into paying customers through a well-optimized Google Ads strategy.

Objective

The primary objective was to increase intercity taxi bookings through Google Ads while maintaining a profitable cost per acquisition. OneWay.Cab needed a scalable advertising system that could consistently deliver qualified leads and bookings from travelers looking for reliable intercity cab services.

Strategy & Work Done

We implemented a comprehensive Google Ads strategy tailored to the intercity travel market:

• Managed and optimized Google Ads campaigns with a focus on high-intent keywords related to intercity travel and taxi booking
• Implemented location-based campaigns specifically targeting Gujarat and Maharashtra regions
• Optimized keyword targeting and bidding strategy to maximize conversions at the lowest possible cost
• Set up retargeting campaigns reaching past website visitors for up to 180 days to recapture potential customers
• Implemented comprehensive conversion tracking to measure bookings, calls, and form submissions accurately
• Continuously optimized ad copy, landing pages, and bidding strategies based on performance data

Results

The Google Ads campaigns delivered strong results for OneWay.Cab. Booking volume increased significantly as the campaigns captured high-intent travelers at the moment of need. The cost per booking was reduced through continuous optimization and smart bidding strategies. Overall ROAS improved steadily over time, and conversion rates saw consistent improvement as we refined targeting, ad copy, and landing page experiences.